Connecting your brand with the Olympic and Paralympic Games is more than sponsoring a sporting event.
It's an opportunity to co-create purpose-led programs and activations in the lead-up to and during Games-time.
The development of the Brisbane 2032 commercial program has begun. Brisbane 2032 will offer a range of sponsorship opportunities, including brand activations, supply opportunities and various purpose-led programs, including sustainability First Nations or inclusion initiatives. Sponsorship of iconic moments of the Games – for example the Olympic and Paralympic Torch Relays – will also be possible.
Sponsorships will also include priority access to Games-time assets including tickets, accommodation and hospitality offerings. At Brisbane 2032 we will co-create sponsorships together that align with sponsors’ values and priorities, and there are limitless ways in which a sponsorship can be shaped.
The Olympic and Paralympic Games Brisbane 2032 will leave a lasting legacy for all Queenslanders and Australians and sponsors have the chance to contribute to that legacy. Let’s build it together.
Being part of the Games offers an unparalleled global audience. As we begin to explore sponsorship and procurement opportunities, our focus will be on genuine partnerships.
The Games embodies excellence and unity, and becoming a Brisbane 2032 partner allows brands to belong and align with those values. Our partners will help inspire the next generation of athletes and sports lovers, enhance the delivery of the Games, improve communities, and encourage everyone to shine their brightest.
At Brisbane 2032, we will co-create partnerships that align with partners’ values and priorities.
Opportunities range from brand activations to supply opportunities and much more.
Partners’ engagement in the Games allows them to amplify their commitments to global causes such as sustainability, diversity and inclusion.
The development of the Brisbane 2032 commercial program has begun. We expect to begin engaging with the market regarding sponsorship packages in 2025. Brisbane 2032’s founding partners will be able to activate marketing rights from 2027.
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We recognise it is our collective efforts and responsibility as individuals, communities and governments to ensure equality, recognition and advancement of Aboriginal and Torres Strait Islander Peoples across all aspects of society and everyday life, including sport. We are committed to building a deeper connection with First Nations Peoples through meaningful listening and authentic engagement. We celebrate and honour all Aboriginal and Torres Strait Islander Olympians and Paralympians past and present and we are committed to honouring their unique cultural and spiritual relationships to the land, waters and seas and the rich contribution they have made and continue to make to society and sport.
