The announcement was made in Paris today, with Mr Bonnaillie joining Brisbane 2032 CEO Cindy Hook and President Andrew Liveris to mark the occasion.
Mr Bonnaillie has served as the Paris 2024 Organising Committee Senior Director of Partnership and Licensing for the last five years, having previously held senior global commercial and marketing roles over three decades, including close to 25 years with multinational consumer goods corporation and Worldwide Olympic Partner, Proctor and Gamble.
Confirmation of Brisbane 2032’s Chief Commercial Officer follows a highly sought after and extensive Australian and international recruitment search.
Brisbane 2032 CEO, Cindy Hook congratulated Mr Bonnaillie on his appointment and looked forward to him joining the team.
“Francois-Xavier brings an impressive and broad international commercial background to the role, together with a unique understanding of the task ahead to raise significant sponsorship revenue for Brisbane 2032,” Ms Hook said.
“I’m confident the success that Francois-Xavier and his team have delivered to the Paris 2024 Organising Committee will carry through to a new country, market and the Brisbane 2032 Games as we continue our commercial program preparations.
“I’m also pleased that we have attracted an executive with a proven track record of commercial success in business and within the Olympic and Paralympic movements. Francios-Xavier will be a great addition to my team.”
Brisbane 2032 President, Andrew Liveris emphasised the importance of bringing Brisbane 2032’s Chief Commercial Officer on at this stage of the overall Games lifecycle.
“Having been involved as a Worldwide Olympic Partner as President and CEO of Dow, I know first-hand the timelines that Brisbane 2032 will need to engage with corporate leaders to be successful,” Mr Liveris said.
“We have made a commitment to be self-funded and cost-neutral to the taxpayer. That means setting our commercial strategies in place now, including the recruitment of Francois-Xavier, so that we are well advanced in our plans and discussions with potential partners ahead of our official marketing period commencing in 2027.”
Mr Bonnaillie said he was honoured to have been selected for the role and to have the opportunity to be part of a second Olympic and Paralympic Games Organising Committee.
“I have a fond connection with Brisbane, having travelled to the city for business many times” Mr Bonnaillie said.
“Over the years, I have seen significant growth take shape across the region and that was one of the main attractions in accepting the role.
“To have a leadership position in supporting the acceleration and commercial capacity for Brisbane 2032 is a rare and privileged opportunity and I’m looking forward to getting started.”
Mr Bonnaillie and his family will relocate to Australia following the Paris 2024 Olympic and Paralympic Games, with his role as Brisbane 2032 Chief Commercial Officer commencing in November this year.
For images of Brisbane 2032 President Andrew Liveris, Brisbane 2032 CEO Cindy Hook and incoming Brisbane 2032 Chief Commercial Officer Francois-Xavier Bonnaillie, click here (photo credit: Sam Davies).
ENDS
We recognise it is our collective efforts and responsibility as individuals, communities and governments to ensure equality, recognition and advancement of Aboriginal and Torres Strait Islander Peoples across all aspects of society and everyday life, including sport. We are committed to building a deeper connection with First Nations Peoples through meaningful listening and authentic engagement. We celebrate and honour all Aboriginal and Torres Strait Islander Olympians and Paralympians past and present and we are committed to honouring their unique cultural and spiritual relationships to the land, waters and seas and the rich contribution they have made and continue to make to society and sport.
