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BEIJING 2022
BRAND

Beijing 2022 brand

Emblem

Designed by artist Lin Cunzhen, the Beijing 2022 emblem combines traditional and modern elements of Chinese culture, as well as features embodying the passion and vitality of winter sports.

Inspired by 冬, the Chinese character for “winter”, the emblem resembles a skater at the top and a skier at the bottom. The flowing ribbon-like motif between them symbolises the host country’s rolling mountains, Olympic venues, ski pistes and skating rinks. It also points to the fact that the Games will coincide with the Chinese New Year.

The use of blue in the emblem represents dreams, the future and the purity of ice and snow, while red and yellow – the colours of China’s national flag – symbolise passion, youth and vitality.

Beijing 2022 Emblem

Upcoming Games