A vital part of being a modern athlete is creating and developing your personal brand, but what does that mean? Your personal brand is how you market yourself. Your self-portrayal in the public eye and conduct in front of the cameras is all part of building it. Best of all, your personal brand is unique to you. Whether it involves interviews with select parts of the media, managing your digital presence, or creating sponsorship deals with exciting, innovative companies, you are in control of your personal brand.