About

Entourage members working in the legal and commercial fields are often aiming to make life as easy as possible for athletes off the field of play so that they can fully focus on achieving their goals on it. Sponsorships and meeting legal requirements has become a crucial part of athletes’ careers.

Agents

Sponsors

Lawyers

Managers

The world of international sport can move so fast with new regulations or new procedures. It is important to ensure we bring along our entourage members on this journey.
Moya Dodd
Chair LEGAL & COMMERCIAL GROUP
Rule 40

Find out the key principles set out how the athletes competing at the Olympic Games Tokyo 2020 can engage in and benefit from commercial activities around the Olympic Games.

Personal Brand

A vital part of being a modern athlete is creating and developing your personal brand, but what does that mean?