The Athletes for Good programme is a joint initiative with P&G, the IOC and the IPC that issued grants directly to the causes supported by Olympic and Paralympic athletes who are advancing important work in the areas of equality and inclusion, environmental sustainability and community impact.
2020 and 2021 have been unprecedented years, with people across the globe confronting very real challenges as well as the deferment of dreams big and small. The response we have seen from athletes around the world – from promoting causes to help with food distribution and fundraising for COVID-19 relief, to working with organisations on anti-racism education – has shown us what it means to lead with love in trying times.
Building upon the success of the last 10 years of partnership and the values shared by both organisations to improve life and create a better world, on 22 July 2020 P&G and the IOC announced a first-of-its-kind, citizen-driven partnership to advance important work in key areas – equality and inclusion, environmental sustainability and community impact – through to 2028. The Athletes for Good programme was created as the first commitment to this partnership.
With applications now open, Beijing 2022-qualified athletes and hopefuls can apply for a grant through Athlete365 on behalf of their chosen charitable organisation.
If you are one of the 16 successful applicants, your chosen charity will receive a USD 25,000 grant to strengthen and support its work in the community.
Highlighting athlete stories in The Measure of Greatness
To shine a light on Olympic and Paralympic athletes and hopefuls, P&G has also debuted The Measure of Greatness, which tells the uplifting stories of four inspirational athletes who have used this moment to serve others. From fighting on the front lines in the medical field against the COVID-19 pandemic, to promoting racial equality, to using resources to direct medical equipment and food to those most in need, these athletes epitomise how people can lead with love during challenging times and are the first recipients of the P&G Athletes for Good Fund.
(Great Britain, para table tennis): Kim was due to start training full-time to prepare for Tokyo 2020, but instead returned to work full-time as a medical SHO (senior house officer) managing COVID-19 patients in a London hospital. He has been working 40-60 hours each week in the hospital, while still staying mentally and physically fit for his continued journey on the road to Tokyo 2020.
(USA, swimming): As the first Black woman to win an individual medal in Olympic swimming, Simone is an outspoken advocate for challenging racial stereotypes in her sport and has consistently used her platform to educate followers on how to be actively anti-racist, amplify Black voices and encourage all people to dream big. Since the COVID-19 outbreak, Simone has also used her platform to support organisations that connect the food insecure with much-needed meals.
(Japan, badminton): Momota donated 10 per cent of prize money from his 2019 tournament winnings (USD 50,000) to the Tokyo Medical Association in support of COVID-19 relief efforts, and helped in the donation of 200,000 masks to students and medical staff in Japan. He has also dedicated time to mentoring youth badminton players, offering encouragement and motivation as they navigate this time away from competition.
Canada, rugby): Pam co-organised a peace rally for Black lives in Victoria (Canada) and is a prominent voice in the Canadian sporting community, encouraging others to engage in anti-racist work and equitable reconciliation. Additionally, Pam has joined forces with several women in her community to establish and fundraise for a COVID-19 relief fund for people in need on Vancouver Island.