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Rule 40

In June 2019, the IOC updated Rule 40 of the Olympic Charter and established a set of Key Principles. These Key Principles set out how participants, including athletes participating in the Olympic Games can engage in, and benefit from, commercial activities around the Games. These Principles have been further confirmed in 2023 and shall apply for the Olympic Games Paris 2024.

ResourcesRelated Articles
Rule 40 Resources for Paris 2024

You can download the latest Key Principles and Illustrative Guidance for the Paris 2024 Games here.

Resource
Key Principles of Rule 40 for Athletes at the Olympic Games Paris 2024
pdf
This document sets out the Key Principles of use of Participants’ Images for Advertising that are applicable to the Ol...
Download
Resource
Rule 40 Illustrative Guidance for Paris 2024
pdf
The illustrative guidance in this document outlines the Commercial opportunities for participants at the Olympic Games P...
Download
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Key Principles of Rule 40 for Athletes at the Olympic Games Paris 2024
Select one or more of the following to download.
pdf
English (en)
Rule 40 Illustrative Guidance for Paris 2024
Select one or more of the following to download.
pdf
English (en)