Entourage: Legal & Commercial - Athlete365

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Entourage members working in the legal and commercial fields are often aiming to make life as easy as possible for athletes off the field of play so that they can fully focus on achieving their goals on it. Sponsorships and meeting legal requirements has become a crucial part of athletes’ careers.

Agents

Sponsors

Lawyers

Managers

The world of international sport can move so fast with new regulations or new procedures. It is important to ensure we bring along our entourage members on this journey.

Moya Dodd

Chair LEGAL & COMMERCIAL GROUP

Rule 40

These key principles set out how athletes competing at the Games can engage in and benefit from commercial activities around the Olympic Games. The Rule 40 framework is important as it enables the Olympic Movement to fund all Olympic teams worldwide, Olympic sports and the Olympic Games themselves.

Personal Brand

A vital part of being a modern athlete is creating and developing your personal brand, but what does that mean?

Athletes’ Agreements FAQ

Here we address key questions that sports organisations within the Olympic Movement, such as National Olympic Committees (NOCs), International Federations (IFs) and National Federations (NFs), may face when developing their athletes’ agreements.

Entourage Factsheets: Legal & Commercial

Safe Sport factsheet for lawyers, agents and sponsors.

Professional Sports Management

Professional Sport Management is a complex, constantly evolving industry. Within this course, we cover the fundamentals of the business of sport and provide you with the knowledge and skills to pursue a career within the industry.

Sports Media

Drawing upon the expertise of our team of sports media specialists, this course will teach you how to engage with different media channels, maintain an online presence, attract sponsors and the best practices in responding to situations that could be damaging to your image.

5 easy steps to find sponsors

Find out the key steps to securing sponsorship as an athlete.

Building a successful relationship with your sponsor

A strong relationship with your sponsor is vital to improving your own personal brand.

How to build your social media following

Mexican diver Rommel Pacheco OLY shares his secrets for athletes looking to master social media.

Managing a PR crisis

A PR crisis can affect any athlete nowadays, with handling their public image a large part an athlete’s life – read our top tips on resolving a ...

Finance in Focus: Insurance

We continue to break down the complex world of athlete finances by looking at how insurance can help protect you from unexpected financial problems.

What brands are really looking for

Industry expert Chris Paget gives his top advice on what sponsors look for in an athlete and their personal brand.

Tell your story

Athlete turned financial planner Lauryn Williams shares her secrets to monetise your brand.

Building a winning career

Kerri Pottharst OLY has plenty of advice for you if you’re looking to attract sponsorship, build your media profile and develop your brand to ...

Personal branding advice from Samsung’s superstars

At Lausanne 2020, Dina Asher-Smith headlined an expert panel who shared their knowledge and experience of personal branding.

Beijing 2022 information for athletes’ entourage

As an entourage member, your support and guidance for athletes helps shape their career on and off the field of play.