Canadian diver Roseline Filion won bronze medals at London 2012 and Rio 2016 alongside 10m synchro partner Meaghan Benfeito and retired from the sport in 2017.

After discovering a passion for interactive escape room games, she decided to launch her own business and established her own venues in Quebec, Canada.

If you feel inspired by Roseline’s journey into entrepreneurship, find out how you could dive into a new career with the Athlete365 Business Accelerator.

Becoming an entrepreneur happened by accident for me. I never dreamed of being my own boss or starting a business. But in the build-up to Rio 2016, I fractured my ankle and I took time off to learn about opening a business with my brother.

Escape room games were a passion of mine already, as I found it was a way for me to disconnect from my sport. I love that you can play for an hour and forget about everything else. I play escape games a lot in Montreal, and even around the world when travelling for competitions.

My brother had always dreamed of opening his own business, so we decided to jump in. Two months after Rio, we opened our escape room venue called Immersia.

Being hands-on

We did everything ourselves: finding our site, building the rooms, creating the scenarios, the clues, the puzzles, everything. Leading up to Rio 2016, I would often work on the rooms at night after training; painting the walls or whatever needed doing. After coming back from Rio, I would then spend entire days there building all the décor we wanted in the rooms and creating the stories. We were really hands-on with everything.

Escaping the stress

Working on the business leading up to Rio was a way to escape from all the stress of training for the Games. If I was just sitting at home, thinking about my competition, it would drive me crazy, but this gave me the chance to do something else. So I would go there and create a story that people are eventually going to play in and it was the perfect balance for me to have.


What athletes are good at is learning fast. We try things, we’re not afraid to fail, and it’s not hard for us to stand up when something doesn’t work out. That’s an ability in business and entrepreneurship that works well.

Roseline Filion


If you’re starting your own business, it has to be something you’re passionate about. If you don’t have that passion, you won’t put in the effort, and when times get tough, you will give up. Your passion will drive you to overcome so many difficulties.

Roseline Filion

Learning fast

I’ve never done anything like this before, so I’m definitely learning, but what athletes are good at is learning fast. We try things, we’re not afraid to fail, and it’s not hard for us to stand up when something doesn’t work out. That’s an ability in business and entrepreneurship that works well, because eventually, something won’t work at one point. But we have the ability to get up quick, turn around and start again. That’s a real advantage that athletes have.

Finding your passion

If you’re starting your own business, it has to be something you’re passionate about. If you don’t have that passion, you won’t put in the effort, and when times get tough, you will give up. Your passion will drive you to overcome so many difficulties.

When I transitioned from being an athlete, it took a while for that passion to grow. Even if I loved my business, I wasn’t passionate about it at first, because I was still sad about letting go of my original passion for diving, which had guided me forever. But now that I’m more hands-on with the business, I’m able to see how happy people are when they play the game, and it makes me feel so much more passionate about this new chapter in my life.

Inspired by Roseline’s story and wondering how you can start your own business adventure? The Athlete365 Business Accelerator will help you develop your own personal business.