Gabriela Traña OLY is a former marathon runner who now works in nutrition and coaching.

Through the Athlete365 Business Accelerator, and with the support of the Costa Rica NOC and Olympic Solidarity, she has expanded her business.

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Before the Athlete365 Business Accelerator, I was working as a nutritionist with my coach. We also have a running team, and before the pandemic we only worked in person. When the pandemic hit, we had to do something more virtual – so we sent training programmes to people digitally.

The Athlete365 Business Accelerator helped me learn about the opportunity to make the business more digital, to reach more people.. Some people come in, so we see each other face to face, but others I’ve never met in person; for example, I’m now working with two Costa Ricans based in the USA.

Before the Athlete365 Business Accelerator, I was working with about 25 people; now I’m working with more than 50.


The Athlete365 Business Accelerator helped me learn about the opportunity to make the business more digital, to reach more people.

Gabriela Traña OLY

Wanting to give back

Through the Athlete365 Business Accelerator, I developed new business ideas. One is to develop a digital coaching platform and attract paying clients, but I also want to create two events. The first is called “1km for the street”, and it’s for the people of Costa Rica. I want the city to close the streets every Sunday morning for 1km so people can run and get healthy.

You don’t have to be at a good level; it’s recreational, and you can even walk. But the idea is that the money from my digital clients creates a fund and, at the end of the year, I can give out prizes to the top performers and then buy equipment for people who are starting out and need support.

The second event is a 10-person relay. I live in Alajuela (Costa Rica), and there are beautiful volcanoes and big hills all around. It would be a running challenge, and people would pay to enter their teams. Then we can use this money to buy educational materials for local people who need them. This event would be held once a year, and maybe in time we could even host it in other countries.

My local mentor also gave me the idea to use some of the business funds to help young girls in athletics. We realised that in Costa Rica there are fewer opportunities for women in sport than for men. She recommended helping girls get into training programmes and buying them equipment.


As athletes, it is good for us to give back to people some of what sport has given us.

Gabriela Traña OLY

Getting the structure in place

Thanks to the Athlete365 Business Accelerator, I have had a consultation with a marketing agency for my plans. My mentor helped put me in touch with the company. With them I’ll work on branding, because right now I have my training and nutrition businesses, as well as the running team. They say all of it should come together under one brand.

As athletes, it is good for us to give back to people some of what sport has given us. I want to share these opportunities with others to help them enjoy sport and promote not only sport but also education – possibly even an academic scholarship eventually.

It’s a bit like Athlete365, which brings studying and sport together. It’s very important that people learn both of these things.

Want to make a difference in your community like Gabriela? Find out how the Athlete365 Business Accelerator can help you do exactly that.