We take a close look at four different models that could potentially be applied to your business, and their strengths and weakness.

Researching the best model for your idea is key to getting your business off the ground, and the Athlete365 Business Accelerator will help you to decide.

The Athlete365 Business Accelerator will study these models in further detail to help you decide which is the perfect fit for your ideas.

One of the key elements of getting started in the business world is knowing which model you will follow. Different services and products may require different approaches to the business world. Some may need a stronger online presence, or the ability to be more reactive to change. With this in mind, let’s look at a few different types of models and what they mean.

1

Subscription

This business model has greatly increased in popularity in recent years. Subscription-based businesses typically sell to their customers on a monthly or yearly basis, offering them a continued service over time. Examples of this include music streaming or gym memberships but can also include physical products, which the subscriber receives on a periodic basis.

2

Freemium

Freemium models work through multiple tiers. Firstly, you make basic elements of your service available without charge, which helps to attract a user base. Next, offer more advanced features, which customers have the option of accessing at a cost. Freemium models are typically more suited to online goods and services, as giving physical products away for free can incur a large financial burden on your business.


One of the key elements of getting started in the business world is knowing which model you will follow. Different services and products may require different approaches to the business world. Some may need a stronger online presence, or the ability to be more reactive to change.

3

On-demand

The ability to react quickly to changes and requests is vital for this type of business. By definition, the customers hold the power, and you are making the product or providing the service only once they have ordered it. This can be instant (for example, meal delivery companies) or scheduled (ordering custom designed products which require time to develop).

4

Aggregator

The aggregator business model works by bringing together individual or small-scale services and hosting them under one roof. This creates a simple, convenient access point for the customer which enables them to use the services. Examples of this include hotel reservations, price comparison sites and others.

Which business model is right for your idea? The Athlete365 Business Accelerator looks at these and more to help you successfully launch your own business